Joy Liu is the consummate real estate professional who is dedicated to fulfilling the needs of her buying and selling clients. She combines strong client management honed from her years in marketing and advertising with creating a personal relationship to intimately understand her clients’ needs and desires. While building trust is important, Joy also knows good old-fashioned market knowledge, savvy negotiation skills, and professionalism are key to driving client success and has utilized these principles with her clients since entering real estate in 2006.
Joy is a native of San Francisco since moving here with her family from Taiwan in 1976. Joy grew up in real estate as both of her parents worked as agents in San Francisco, serving the city’s large immigrant population. With real estate as the family business and her parents as mentors, Joy was exposed early and often to how the business works. Growing up in the city gave her an insider’s perspective of its many neighborhoods and market dynamics; important aspects when guiding clients to optimal locations.
Prior to real estate, Joy worked in advertising for 14 years as an account executive at prominent agencies like Hal Riney & Partners and Saatchi & Saatchi, working with large automotive brands like Saturn and Nissan. It is this background that developed her strong client management and business skills she now brings to her real estate career. While she was successful, she realized that she loved directly helping people. Joy loves that real estate brings together her business and marketing skills and her desire to help people, particularly with one of the largest transactions they will ever make.
Joy has been ranked top 10% in the Top Agent Network of San Francisco. Fluent in English and conversational in Mandarin, she holds a Bachelor of Science in Business Administration and International Business Marketing from California State University, San Francisco.
Joy spends her spare time with her other love, working with animals in need. She has been working with the Marine Mammal Center in the Marin Headlands since her teenage years, helping to rescue and rehabilitate orphaned or injured marine mammals. She also loves travel, yoga, visiting museums and playing golf. Finally, Joy actively contributes to The Leukemia and Lymphoma Society and is the Chair for the Man & Woman of the Year 2019 campaign.